TRUSTe Badges - another way to increase user confidence in mobile websites & apps. Good to hear that they’ve tailored it towards mobile-specific privacy concerns (location info, accessing contacts/calendars, etc.).
The badges will be big enough to see on a mobile phone and if cellphone owners click on them, they can read more information about how the site or app handles personal information. If they click on it again they can lodge a complaint with TRUSTe.