filtering

…we don’t live in an age of information overload, but of “filter failure.”



As we roll our own filters based on new authorities and new friends and Circles, so there becomes less overlap in our general tastes… At the same time, our splintered filters will result in a self-selecting bias.



We naturally gravitate towards filters that echo our point of view and taste. In public affairs, this leads to a polarization of the polity. More darkly, as JP writes, “There is a growing risk that you will only be presented with information that someone else thinks is what you want to see, read or hear. Accentuating your biases and prejudices. Increasing groupthink. Narrowing your frame of reference.”

http://gigaom.com/2011/07/23/the-democratization-of-communication-in-filter-we-trust