From AllThingsDigital, “consumers don’t want tablets, they want iPads”
These statistics do not surprise me. Over the past few months, we’ve interviewed over 50 small business owners about how they use mobile devices in their work and personal lives. I’ve heard many of them say, “I want to get an iPad”, “I’m just about to buy an iPad”, or “I just got my iPad a few weeks ago”. I never heard anyone say, “I want to get a tablet”– they specifically called out the iPad.
Of the users that we spoke to, only 2 mentioned tablets other than the iPad, and they did not describe them favorably. One told us how he’d bought a Xoom for his wife but they both disliked it so much that he was planning to return it.
For some more thoughts on “iPad vs. everyone else”, check out Marco Arment’s highly relevant blog post: “There really isn’t much of a ‘tablet’ market”